This was all because to start production of sports shoes and sports apparel and kits that would actually abounding his name and created logo. At that time Lebron had in contract with and was playing for Miami Heat, that is why the designed logo was carrying his jersey number and crown along with all other initials.
For More details visit the following given link;
https://www.e-bizinsider.com/history-behind-lebron-james-logo-design/
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